How best to use the changing media landscape

I’ve watched with keen interest Facebook’s transition to delivering video to its user base, as it sits in my phone at the moment, the videos play one after the other without pause.  The bandwidth is up, the quality is up, the uploading features and management of the videos is up.  Statistically the claim is ‘4 billion daily video views’ and that is going to rise.

What fascinates me about it is the contextual and social reach embedded on the platform, that content (and yourself) can then leverage.  For example a week ago, the 21st of January, I uploaded a video to YouTube and the same video to Facebook, the YouTube and Facebook links were then sent out to a small group of people.

Caveat emptor, this video was for a social cause with a passionate fan base, what I’m demonstrating to you is the embedded capacity for sharing and contextual distribution of the platforms, not the potential effectiveness of your widget explainer video – 

Now on Facebook,

Having hit 2,300 people in reach, I added $20 to target ‘friends of friends who like the page’ and I’m about to stick on a series of adverts that target males and females separately, broken up by age brackets, geographically located within the postcode, then based on the effectiveness of the tests, push further into the demographic that responds.  This will work for your widget videos.

NB2:  This is a Western centric media platform discussion, it does not offer insight into – or (though I’ve been watching video on them for a long time so I dare say FB is playing catchup 🙂

In closing, I want to share with you two things – firstly,

“.. The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video.  Period.

No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose.  And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months.  Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level..”

Read more at 

Secondly, for some balance on the perspective of sell sell sell that seems to consume LinkedIn literature, Dr. Gabor Mate conducting a short interview that discusses ‘the myth of normal’ and his explanation of how mental distress and pathology are largely a result of a materialist culture that “idealizes individualism and ignores our emotional needs..”

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