Improving your velocity, finding grip and abandoning traditional advertising

Maybe the trick to extracting more velocity from the path upon which you travel is knowing where the grip is – Where can you find more grip?

I’ll bet good money you haven’t found the traction in your own story that you are capable of sharing with the world.

And talking about big bets, have you heard Apple is Abandoning Advertising?

The below is a transcript of Contently’s Why Apple Is Abandoning Advertising;

“.. Apple, meanwhile, just abandoned its failed ad business, iAds, which began back in 2010. Now, with no ad business holding Apple back, the company has the potential to do something radical: phase out advertising on its platforms altogether.

It would be a big bet, one reliant on the premise that the demand for a great user experience will outweigh potential profits from advertising and tracking. But given Apple’s devoted target customers, the move would make a lot of sense.

This radical philosophy is what differentiates Netflix in the streaming space, and it appears Apple is moving in a similar direction. Phasing out ads is a luxury afforded by Apple’s hardware business model, as well as a direct attack on Google’s data-dependent ad business.

Apple’s CEO Tim Cooke hasn’t hidden his contempt for advertising and tracking technology.

“I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.”

How much do you spend on advertising?  And what do you spend on content creation?  Maybe you need to dramatically switch your focus – I would ask; What year are you marketing in?  (See my previous article for more on this).

And about that bet I wanted to make, that you haven’t found good traction in your own story – are you up for the wager? Contact me to talk it through.