The future of shopping & mobile apps

 

The video above by Resource Interactive was shown at the Shop.org Annual Summit on how mobile, social media and geolocation will change shopping.

This ties in well with the following TechCrunch article; http://techcrunch.com/2011/01/18/report-mobile-app-market-will-be-worth-25-billion-by-2015-apples-share-20/ that paraphrases http://www.marketsandmarkets.com/Market-Reports/mobile-applications-228.html

“The success of Apple’s Application Store has not only established the salability of mobile applications, but has also shown that the most excellent applications offer the potential to generate large amount of revenues. Several telecom giants have thus begun providing dedicated application stores for their users, so much so that more than 2 million applications are currently available for communications, games, multimedia, productivity, travel, and utility purposes.

About 6.4 billion (free, paid, and ad-supported) application downloads were made globally in 2009 alone from native (on-deck) and third-party (off-deck) application stores, generating revenues of $4.5 billion in the same year. Apple, with 2.5 billion downloads, dominated the applications market in 2009. However, new players like Google, Nokia, and RIM are rapidly entering the applications market space, as the increasing uptake and usability of smartphone devices further boosts the mobile applications market. According to our estimates, the global mobile applications market is expected to be worth $25.0 billion in 2015, growing at a CAGR of 29.6% from 2010 to 2015. “

So what are you doing about it?  Are you meeting customers where they source their information?  From their phones, social networks and Facebook?  Are you creating compelling, personal content that reaches your audience?  Have you transitioned your website to be an information conduit of recommendations and shareable content?

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Bravo Charlies last mobile application development is currently one of the highest rated Soccer training tools in the world > http://itunes.apple.com/au/app/learn-football/id383618970?mt=8

The ‘social media system’ (WordPress website, Facebook, Twitter, Youtube, Mailchimp newsletter system and iPhone app) implemented for http://learnfootball.tv /  http://www.facebook.com/learnfootball has so far gained the founders over 3,500 ‘likes / fans’ across 2 accounts and 1,500+ Twitter followers.

As defined in the original business goals, sales of the first version of the app have successfully generated the income for the 2nd version of the app to be created – and most importantly – due to the founders consistent and regulars effort to update the content in their Social Media System, their audience is consistently increasing.

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