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Aran are a 40+ year old, second generation family owned business, that have been developing and manufacturing their own continuous mixing devices for roller compacted concrete dams, quarries, mine backfill, road construction and airports, used world wide including Canada, USA and Australia.
In addition, they import and distribute the worlds leading slipformed curbing machine (Power Curber) throughout Australia and New Zealand – Aran contracted Bravo Charlie to support the redevelopment of their business strategy and focus in both domestic and international markets.
The client wanted to develop a deep information resource to educate potential customers about their products, and we went on a journey to transition their online presence and sales tools from a static, text based website to a comprehensive social media system, including an easy to update, responsive (mobile, tablet and desktop) website, architecting the site navigation, doing image optimisation and all copy writing.
Additional we created a YouTube channel with 22+ pieces of content, google analytics and an integrated newsletter system. With one of the company directors we travelled to 5 customer sites throughout NSW and QLD to capture Q&A testimonial, interviewed senior and engineering staff at the company head office as well as creating animated ‘sting’ intro graphics to lift the production value of the video content.
This was another project facilitated with the support of the Entrepreneurs Infrastructure Program (EIP) via http://business.gov.au