Interviewing the C-level executive, working through the Investment Thesis of their funds and putting together the videos and delivery platform to raise $400M
On the road to IPO, we attended a private investor announcement / Google partnership launch, coaching the CEO on camera and capturing insights from attendees, then used to produce investment engagement material for the capital raise.
Portland, Oregon’s best known Hoop Dance teacher and Holistic Stylistic wanted to uplift her collateral, document her passion, history and supporters, and transition to online training.
Asked to capture and present the essence of the International Chamber House and 8 contributing International Chambers of Commerce’s International Women’s Day High Tea, including interviewing the Lord Mayor of Melbourne, the CEO of Global Victoria, the CEO of the Australia China Business Council and the CEO of Ranstand APAC, we had a ball – delivering an early IWD video, a highlight and 21 pieces of short content taken from 4 interviews!
Interviewing and supporting Philomena Manifold – Geologist, Author, Illustrator, Photographer and Philosopher – in relation to her “Written in Stone” project of the last 8 years, introducing her to the Australia China Business Council.
From their annual stakeholder event through to field interviews with company partners such as Mirvac and the Chairs of Melbourne’s most prestigious Strata Associations, we have layed in the foundation of The Knight’s digital marketing and video strategy, crafted their material and set them on the path to engaging growth.
At the end of 2017 we started consulting to the CEO of Executive Flights regarding the content and digital strategy underpinning their growth, refining a value proposition statement and looking at low cost ways to capture attention such as customer testimonials, and use stock video (rather than hire a plane to film in the sky!).
Asked to capture and support the growth of Australia’s leading Tantric movement, focused on the integration of heart, body, spirituality and sexuality, we set about consulting, filming and editing, then supporting the deployment of content.
We assisted LO3 to quickly engage 300 research participants for their Latrobe Valley Microgrid feasibility study, through scripting, directing and delivering a video for Linkedin, combining existing company footage with background music and a direct to camera piece, created tracking links to monitor the campaign performance and then researched and included a mix of individuals and companies to ensure the content reached it’s intended audience.
Working with Australia’s leading and largest Mixed Media Art and Papercraft Show, we provided digital business development consulting, then filmed at their event and provided a series of assets to use in ongoing promotion for the coming years #ArtMatters 🙂
The opportunity to present artists bridging cultural divides is one of the great privileges Bravo Charlie gets access to, and in the case of Janelle Da Silva, we were asked to capture and present her ‘Frankganistan’ show in a format to support audience engagement, national and international touring, along with grant submissions.
Packaging a decade of work into a successful crowd funding campaign, launching it to a global audience and taking the founders from go to woah in their own business development processes.
Asked by a strategic futurist and award winning facilitator, to capture the essence of his vibe, focusing on his high energy style, whilst giving him content he could use to promote his business and engage new clients, a brief 45 minutes over lunch, doing 5 short interviews and asking 3 questions of each person, was all we needed to get the material and deliver within a few days of the filming.
In January 2018 our founder flew to Italy to meet with the designers and owners of the MADi modular home system, discussing with them the potential of Australasian licensing rights, global development plans and then has been semi regularly in touch as the company has started delivering its innovative products.
Asked to bring the potential of a 10 year technology journey and new company acquisition to light for long-term investors and the ASX, we conducted interviews with the CEO, contacted field partners, sourced footage, re-purposed old material, scripted, narrated and managed voice over artists to present the following video. It was used by the Chairman as the opening to the 2017 AGM in Melbourne, then released to the ASX.
Over loaded and over stretched, our client needed to unlock the growth inside their community; through a comprehensive market research study and development of a staged plan, Brand IP development and creating an effective sales funnel, implementing lead nurturing, filming and producing a bed rock of high quality video and identifying, then remedying the areas of repeated effort for the business, the job was done!
Late 2016 we flew to Pittsburgh, Pennsylvania to meet the inventors of Hyliion, an Electric-Axle fuel saving technology for long haul trucking and bring representation rights back to Australia. Through in-market discussions with all of our largest fleet operators (Toll, Linfox etc) we secured orders for test units and coordinated with Government departments to perform on-road tests of the units. Hyliion has since successfully listed on the NYSE and is developing it’s American market.
Filmed during the 16/17 Harvest for the Moulamein Grain Co-Operative in the NSW Riverina food bowl, including local farmers, plant and machinery operators and local council members, then planning and supporting the national marketing of the brand within Australia, the material produced has been extremely well received. As part of the project, we also filmed their recently purchased Northern Valley Stock Feed business, and have provided on going support related to Moulamein Oats usage of the content as it is deployed through Hong Kong and China.
Our pro-bono effort for 2016/2017 involved directing a successful fund raising campaign from start to finish, including strategic partnerships and public relations, team management, leadership and training for fund raisers, with campaign support pre, during and post roll-out, including the technical integration of the fund raising campaign site and content on the RhythWave website, additionally we went back through ten years of photography, organising a film crew in the middle of a desert, shooting our own footage and photography over a week in Nevada, getting clearances from everyone involved, narrated, editing and published the main campaign video and follow up material.
Tasked with telling the story of the ‘Safer, Smarter Greener’ initiative for AusCol, owned by GrainCorp and one the countries largest cooking oil recycler, we combined green screen, stock video and location shooting. The results were a video highlighting the thousands of tons a year of used cooking oil that Auscol recycled into bio diesel, stock feed and plastics, combined with the cutting edge sensor technology and national CRM system used to do this for Australias’ biggest food producers. The program was celebrated internally and continues to expand.
During our time with DI we have more than doubled revenue and head count, expanded to a team of 10 in the Philippines, consolidated the service offering, restructured and simplified the client engagement process, refined the core messaging, rebranded, revised payment and legal terms, created compelling video content, gathered client testimonials, held regular events, implemented enquiry and content delivery automation, trained new team members, established effective account management processes, and became the highest level of Atlassian partner possible, whilst winning marketing awards as the most effective partner in the Asia Pacific region.
Initially referred to SafeMate via the Australian Government’s Business.gov.au Entrepreneurship programme, they are the inventors of Antislip, 40+ years old and suppliers to the worlds largest oil and gas, mining, infrastructure, education, hospitals and aged facilities. They asked us to tell their story and deliver them effective sales tools, the completed videos include content for SafeMate’s distributors, staff interview pieces, market specific product certification and testing videos, client testimonials and a new digital lead generation system we have developed for use at tradeshows, featuring the video content, email and effective SMS follow-up.
Tasked with creating material based around the recent national Employee Engagement program, our team set about 4 days of filming in Sydney and Melbourne, conducting 23 individual interviews with a focus on middle to senior management, then graduates and the CEO. Using a loosely defined conversational interview style approach, from our raw material we created over 60 pieces of individual content along with an 8 minute compilation.
In response to a last minute funding cut by local government for their Foster Care and Homelessness programs, we supported Uniting Care Werribee Support and Housing pro-bono to capture their organisation and empower them to spread their message. Through internal staff training, ongoing management of their social media system and filling in the digital gaps whilst the staff get up to speed, our work was extremely well received by members of the community, staff and local government, resulting in $15 million of new funding being provided to the UCWSH.
On behalf of the Victorian Employers’ Chamber of Commerce and Industry (VECCI) we documented before and after testimonials of participants in their Victoria Jiangsu Business Placement program, our work being used to support the future of the program and relay its success to both the Victorian Government and City of Melbourne who co-fund it along with VECCI.
Meeting through the Australian Institute of Company Directors, the CEO of Dawsons tasked us documenting their internally built Labour Hire Management system so that it could be sold to clients nationally, whilst also documenting their many areas of expertise at their head office in Cairns, Queensland.
Through documenting ministerial speeches and their events, along with filming all senior staff and making short vignettes at various client sites, including Huyck Wangner, Aus Pits and Air Radiators, we supported the GMCs transition into digital.
Tasked with capturing the ethos and point of difference for MEDIQ Financial, we created a narrative video, 3 staff aggregates, 8 with senior partners and 18 pieces of content filmed with clients. Additionally we supported MEDIQ in their successful Financial Practice of the Year bids through our video material.
Filming a doyen of the ‘rock violin’ genre, we combined a 30+ degree day with 2 locations, 2 cameras and 8 complete takes, to deliver a 36 angle video clip featuring a Game of Thrones and Pirates of the Caribbean medley, with the support of the Australian National Trust for giving us access to film on the Polly Woodside Tall Ship.
Aran are a 40+ year old, second generation family owned business, that have been developing and manufacturing their own continuous mixing devices for roller compacted concrete dams, quarries, mine backfill, road construction and airports, used world wide including Canada, USA and Australia. In addition, they import and distribute the worlds leading slipformed curbing machine (Power Curber) throughout Australia and New Zealand – Aran contracted Bravo Charlie to support the redevelopment of their business strategy and focus in both domestic and international markets.
Long time client, new company – we were out at the Immigration museum capturing the setup and then the event proper with a week or so inbetween to make this event promo for Engage at Disengo. Additionally we setup their new youtube channel, rejigged some existing video material and did in-house training on ‘how to make your own video content’.
Bravo Charlie were asked to film a documentary on the sustainability and waste management practices for Australias largest annual dance-music and lifestyle event, the Rainbow Serpent Festival, along with several shorts. There’s quite a lot involved making a video, have a read and a watch inside.
Asked to support an emerging leader in her creative singing workshops, we documented one of her classes and then took Charlotte through her own video creation training and marketing planning.
Our second round of filming with Tasha Zappala as she continues to impress national audiences and travel internationally with her music career.
Documenting on of the best heavy fabricators in the world, and his story of innovative design inspired by the natural world.
We were asked to support the head of the Leadership Academy in documenting the success of the program during its formative years, including developing an instructional tool that participants around the globe could use to tell their own story and send it back to head office.
Working with a leading Strategic Futurist to create video sales tools for the development of his consultancy.
A series of acoustic videos and social media support for the aspiring artist Rainee Blake.
Australia’s most highly awarded professional photographic laboratory and associated companies worked with us on recommendation from Enterprise Connect, to produce a 30 second TV commercial, in depth facilities tour and staff interview series for their digital media usage.
Dr. Wayne Mahmoud travels around Australia and abroad teaching 20+ students at a time practical courses in Dry Needling. He came to Bravo Charlie seeking assistance with developing online training material and starting with a Gap Analysis, we went on to film 24 individual pieces of content and 2.5+ hours of learning that documented the ‘Introduction to Dry Needling’ course.
Prickle wanted to engage more clients and give their existing clients something to share. Starting with a Gap Analysis session to identify the groups resources and potential, we conducted several filmed interviews and created ‘the story of Prickle’ focused on their business growth objectives, built their YouTube channel and updated their website with the relevant content.
Via the Aus. Governments Enterprise Connect program, we spent a week with DaRa Electrical switchboards filming their facilities, staff and clients, then three weeks producing a body of video content (25+ pieces) that they could integrate with their existing website. We also trained their in-house Social Media co-ordinator in how to produce video content, plus how to leverage linkedin and engage with potential audiences through blogging and content sharing.
Deanne Love is the 2014 ‘Hula Hooping Instructor of the Year’ and a YouTube sensation as far as all-things-hoop are concerned. Deanne and her business partner, an IT savvy gent with excellent design skills, came to Bravo Charlie to get a clear picture on where they were and where they wanted to get.
Contacted to tell the story of one of Victoria’s greatest homesteads, Bravo Charlie were tasked with supporting the private sale of Barunah Plains whilst positioning it as a potential ‘venue-for-hire’ going concern, firstly by creating a narrative video that told the story of this historical Australian estate home, briefed to us as ‘at it’s best ‘when full of people having a good time’ – so that’s what we did – filled it with people having a good time and filmed the story of it, creating the main narrative, shorter stories and then individual facility segments.
The only time we’ve ever done a wedding – for close family friends 🙂
Continuing our work with the Foresight connections of Swinburne University, we were tasked with creating a video report based on a written document, capturing 3 months of investigation on behalf of the Australian Business Deans Council to discover the changes Universities needed to make to effectively develop Globally Responsible Leaders.
Asked to do a series of still photos, we took bits of footage along the way and made this short video for a friend who brings a smile into a lot of lives.
A dance practice dear to my heart and an honour to document – along with the video material, a Social Media System (WordPress website, facebook page, vimeo channel and newsletter system) was created for the clients, including teaching them how to use it.
Social media setup, video production and ongoing support for another amazing young artist as they climb the ranks of Triple J Unearthed and develop their talent.
Recommended by Australian Government Business Advisors to Ranger Industrial, a leader in rigging safety, we spent a week of filming on-site at their offices and clients in NSW, 42 videos were produced including the creation of animated intro and outro titles for their different departments.
Develop the social media system, website and video content for one of the countries leading regional electrical companies, prior to it’s sales to a national franchise.
Documenting the journey and experience clients undergo as part of a photography businesses services.
Digital marketing and business development consulting combined with video production for one of Australia’s national treasures – Bogan Bingo!
Filming a very special event on behalf of the Rocklyn Yoga Ashram, the Return of the Sun and The Kindred Spirit Festival.
Filming and asking a brief question of Sir David Attenborugh, working as part of the Kindness Trust team which awarded Sir David the 2012 Kindness Medal and associated funds.
Through 2011 to 2013, the Greatest Show on Earth put on some of Melbourne’s most amazing events ; together we started with a Gap Analysis meeting asking GSOE directors to identify how best we could document and share their story.. From this we have captured several events, did live editing and broadcast on the night for them, had our work featured on every page of their new website, delivered them a LinkedIn strategy and produced their company and personal profiles, as well giving them point of sale iPads loaded with video material for clients.
One of the worlds leading global heavy equipment suppliers, including 40 ton electro-magnets, our initial consulting led to producing a series of videos, YouTube channel, Facebook and Linkedin pages, including dubbing videos for US and European audiences.
Our support of Philip Wollen OAM, one of the worlds leading vegan activists, has led to his material being seen by over 25 million people, translated into 18 languages and kick starting the Israeli vegan movement.
Two songs filmed and produced for the Pierce Brothers as they played in the heart of Melbourne; part of our Melbourne Acoustic foray.
Setup of a YouTube channel, filming of several acoustic performances and training in how to run and grow a social media presence.
Capturing a “complex and compelling aural journey” for Daquqi.
Kick starting the online presence of Australia’s most notorious Slide guitarist Owen Campbell, including his social media system made up of website, Facebook page and YouTube channel, then filming his Behind The Scenes video for his Album launch and setting him off on the path to digital glory!
Creating a video tour of the Pro Wellness Health Centre in Port Melbourne, for website and sales usage.
Three videos for Yoga Camp demonstrating various styles (image and video compilation, 1 word interviews and timelapse) as well as consulting to one of the directors before it all started on how to setup and use social media to engage a larger audience for the festival. Attendance doubled after release of the first video, the set seen close to 10,000 times.
Filmed and produced on behalf of the Kindred Spirit organisers; 1 day of filming and 2 days of production. Featuring the music of Wade Imre Morissette.
A seminar was run for a room of around 40 focusing on how to use video, social media and customer purchasing psychology to improve the bottom line of business.
Customer psychology, social media & video production seminar presented to the Melbourne startup business community via the HUB.
Delivering a 3 hour long presentation on ‘Digital Economy Opportunities’ at the Australian National University campus in Canberra, as part of the 2012 Enterprise Connect Annual Forum for staff of the department, mainly Enterprise Connect Business Advisers. The forum was titled ‘Toward 2020: The Changing Landscape for SME’s’
Top Dog needed help improving their online presence. With an initial Gap Analysis meeting to discuss how they could grow, Bravo Charlie then worked on-site restructuring and improving the Top Dog website and social media components, whilst also training staff in social media updating and general content management.
The Australian Association of Angel Investors (AAAI) asked us to document their national conference, conducting interviews and delivering daily highlights for attendees and a global audience.
Jean-Paul from Los Angeles, California, playing his original piece ‘Serenity’ – part of our Melbourne Acoustic series.
Shocolate is one of Australia’s best Chocolatiers with a host of awards to their name; we setup the companies initial website, corporate and public mailing lists, produced several videos, seasonal photography, setup Facebook and YouTube, analytics tracking and provided ongoing social media support.
Three million three hundred thousand (3.3M+) views later, 3 live acoustic songs recorded during our first session, 9 on the second time around and an initial setup of a YouTube channel, Jamé has a single destination he points people to when they ask ‘what can you do’ – he doesn’t have a problem getting gigs any more either 🙂
After 2 training sessions the very capable IT man and flute player (Michael) went ahead and updated their WordPress site with the latest learnings then got stuck in making videos to promote their upcoming gigs. We worked with Bonnie and Michael through the update process and continue to provide adhock social media growth support.
When is a couch with a motor on it a business? When Mardy Daniel’s is in charge. Completing the initial videos for Festival Couch, we setup their first website and social media system, trained them in content production, created sponsorship proposals for them, filmed a gig involving a Storm Trooper walking from Perth to Melbourne for the Starlight foundation and continue to provide adhock suggestion as they drive on into sunset.
Asked to create a synthesis of a 2010 and 2011 performance (the latter that we filmed) for one of Australia’s most well known live performance festival rap duos.
In late 2010 Bravo Charlie was commissioned by Science Advantage to film, interview and produce a series of videos to be displayed on large plasma screens during the launch of RMIT’s new SPACE (Satellite Positioning for Atmosphere, Climate and Environment) centre.
Keen to engage the local audience, start making videos themselves and document the production of their new boat, Bravo Charlie flew to Queensland film their 3 launch videos, alongside building their Social Media System of the main website, YouTube channel and Facebook page – the team at TMA have filmed and distributed over 25 of their own videos so far.
Bravo Charlie worked with the founders of Learn Football to architect a media creation and distribution plan based on their business objectives of an easily sharable training tool, suited to young to early adult soccer fans and players, that they could grow and manage themselves. Together we produced 36 educational short videos for the mobile app, worked on a PR strategy and ultimately got the application into the “New and Noteworthy” section of the itunes store. A wordpress website, youtube channel (80,000+ views), twitter, facebook (3,200+ fans) and mailchimp newsletter system was created to form the ‘social media system’.