LO3 Microgrid engagement

September 2018

Short on time and needing numbers, how do you get people engaged in a voluntary participation program? Use video, get social and leverage networks! We used this process to support a research participant recruiter for the Latrobe Valley Microgrid, that needed to quickly and efficiently draw in 300 people.

We scripted, directed and delivered a video for Linkedin, combining existing company footage with background music and a direct to camera piece, created tracking links to monitor the campaign performance and then researched and included a mix of individuals and companies to ensure the content got distributed through LinkedIn.
Video footage integrated into the above ‘direct to camera’ pitch