Change necessitates leadership, and https://kilaracapital.com are pioneering measurement based Impact Investing on a global scale.
With investments in Energy Transformation, Circular Economy, Future Food and Environmental Markets, they have a stake in several well known Australian and International businesses on high growth trajectories, and rely upon the Bravo Charlie team to help them articulate and share their journey, from branding, videos, documents and marketing strategy.
Through building their Investor Engagement System™ (IES) and using our Sophisticated Business Storytelling™ methodology, we have been able to emotinally connect their investor group with the potential outcomes and existing impact the Kilara team have created, and drive engagement with their Growth Fund alongside their upcoming initiatives.
Capturing their story and thought leadership in the words of their people, and implementing the digital infrastructure for it scale and create change across the world is a privilege we don’t take lightly, and something we are proud to articulate, enhance and drive.
You can see the video portion of their IES by visiting http://bit.ly/KilaraInsights along with it’s integration to their website via ‘Video Insights’ or embedded on the homepage, with the main video shown below:
The results have been significant, as detailed by the Chief Impact Officer, Dr. Jodi York:
“.. Philip and his team have built our Investor Engagement System based on a deep review of our strategy and consulting with our executive, and the results have been transformative. In the six weeks leading up to closing our $34M Growth Fund, we had over 4,300 individuals spend 39 hours watching our new video content, and the feedback I’ve got from people in person and online has been very enthusiastic.
We’re now supported with a Tone of Voice that directs our written communication, a content calendar, a year’s worth of short video, ongoing EDMs / newsletters, analytics and reporting, as well as a very simple way to have clear visibility on the type of investor, cheque size and intended timeframes for those interested in learning more about our funds.
I’ve learnt how to make video on the fly at conferences, the value of profiling our investees, and the impact good videos can have when nested in the right systems, and had Philip alongside me each step of the way guiding and supporting me with challenges as they occur.
If you’re managing a fund or considering launching a new one, and wanting to know the best way to engage your stakeholders and potential investors, Philip should be your first port of call! .”
– Dr. Jodi York, September 9th, 2022
The video hub of the Kilara Investor Engagement System™ (IES):