A quick behind the scenes video of getting the last 5% in quality! Click to watch it on Facebook
‘We gut you’ ! The catch-cry developed alongside renaming the companies Facebook group to the Gut Health Gurus, along with researching potential IP conflict with their Allele Microbiome company and shifting brand to the Gut Explorer, were an exciting part of aligning NourishMe Organics digital exterior, to the founders and communities deeply customer-centric, knowledge first internal values.
This focus on service and quality had seen consistent and remarkable success up until we were able to add our efforts.
Part of the video series below
A summary from the 80 page research and marketing plan
The internal Atlassian Confluence knowledge management system developed for the project
The cornerstone of opening up this opportunity, related to harnessing the existing traffic the site was getting – we did through this developing the ‘4 Page Gut Health Guide’ and making it the first thing people visiting the website or Facebook group encountered
The guide was developed by filming and transcribing the company founders regular workshop
To access the guide, users were offered a sign-up form where they could give minimal data, or fill out additional questions – a thing our founder Philip Bateman constantly pushes back against, is when people try to reduce sign up forms to as minimal as possible –
If people want what you have to improve their lives, they are highly willing to share information!
This fed into a time based sequence we created in Mailchimp, that encouraged new signups to shop with an offer, once trust had been developed by providing lots of free value
Additionally, the company constantly had to send out instructions that were not in the best format for understanding – we recreated them, including a ‘welcome / greeting card’ to ensure new customers were aware of the community they were joining, how to interact and also to encourage them to spread the message! Print really does have a place!
A fascinating trove of information also lay in the existing community, where we documented the recurring questions, categorised them and developed a content roll out plan to address the most pressing issues, whilst developing the ‘brain’ of a customer service chatbot to reduce the enquiry load on the team, whilst engaging new customers at Point of Sale!
By creating these systems, then the baseline of high quality video content seen below, the company was free to engage, grow and focus on delivering knowledge, in-person workshops, high quality products and ad-hoc video additions!
Nourishme Organics are doing some great things in the world – if looking after your own health and that of those you love is important to you, get into Probiotics, Kefir and Kombucha, everyone at Bravo Charlie has! 🙂