AS A CONSULTANCY, DO YOU ONLY PROVIDE HIGH-LEVEL RECOMMENDATIONS, OR DO YOU ACTUALLY DO THE WORK?
Our services are hands on – we start with you in the boardroom, then take it your facilities, teams and clients.
By co-creating your strategy, directing, filming and editing your material, then standing by your side as we engage stakeholders and close opportunities, we are accountable from start to finish.
For our relationship to thrive we need you to be coachable, to share discussions with us in commercial confidence, be open to challenging conversations that focus on the problem rather than the people, check our work with it’s intended audience, pay us on time and strive for the collective good.
WHAT SETS YOU APART?
We ask better questions, and create actionable plans that work.
Video producers generally don’t have broad sales consulting experience across industries, deep experience in digital media marketing, know about business development, startups, scaling, high growth, investors, board risk or capital markets, and savvy business leaders don’t know about video production.
Bravo Charlie is the synthesis of these two, with a specialisation in interview journalism, enabling us to ask contextual, insightful questions, that deliver more revealing answers from your team, clients, community leaders and suppliers.
WHAT DON’T YOU DO?
Whilst we will act as your representative and strategic advisor to have all of the following undertaken with your suppliers, and can connect you to others, we don’t build websites, do Search Engine Optimisation (SEO), Search Engine Marketing (Adwords), optimise conversion funnels, take photographs, or create brochure design.
We also don’t write contracts or sign off on legal documents.
Keep in mind, we HAVE done all of these things and know them intimately, which is part of the Bravo Charlie difference.
We will vision and co-create your success, architect and document it’s technical requirements in a brief for relevant suppliers, see they get it done and then direct, film and edit the story to propel you in your chosen direction.
WHERE ARE YOU LOCATED?
The bigger the vision of our clients, the further afield their stakeholders and customers are and we go where the story is. We can be in laboratories of the Australian CSIRO in Melbourne, vertical farms in California, research institutes in Shanghai, electric truck companies in Pittsburgh or pre-fabricated home designers in Rome.
WHO HIRES YOU?
The majority of our clients fall into these 3 categories:
Impact Fund Managers, Family Offices and associated advisors, who contract us to capture the stories of their invested companies in engaging and shareable ways, alongside supporting their digital marketing strategies, to ensure they have the best chance of gaining traction, scaling, achieving their desired impact and generating returns.
CEO’s of startups through to established businesses, that are seeking to scale, know they need to use video and digital systems to engage their market, and want our help from initial client contact, through to how they write, deliver, follow up on and close proposals. They generally don’t have a fully built-out team, may be seeking capital, and throw us in the deep end to get things moving, which we excel at.
Head’s of Marketing in large organisations, who understand high quality video production is an extremely laborious and expensive process, and who see the benefit in only taking 1-2 days of their senior executives time each 3 months, rather than turn themselves into a broadcast studio.
Additionally a large network of business advisors and Creative Agencies call us to work alongside them, who have already done the strategic planning and want their clients to be leading their markets through video.
HOW DO YOU STRUCTURE YOUR ENGAGEMENTS?
You make an enquiry, we have a free 30 minute phone call, then book a paid consulting session to roadmap your opportunity, that comes with a ‘no value generated no charge’ service guarantee.
Based on your objectives, business model, budget and value we can create together, you choose how much digital marketing, business development and IT system consulting you wish to access, and how much video content you want to create each quarter (3 months).
Our contracts are for an initial 12 months, with a minimum term of 3.
Having delivered ad-hoc content production since 2009, then monthly production for organisations over years, we’ve found the sweet spot is taking 2 to 3 days of filming with a mix of your senior executive, clients and stakeholders every 3 months.
This enables us to lay the foundations of your story, capture the value you create for clients in their words, document your product offering, highlight your points of difference, highlight your innovation to your industry and then flow with the growth and opportunities that arise for you.
WHAT DOES A TYPICAL ENGAGEMENT LOOK LIKE MONTH TO MONTH?
Initially there will be your phone contact, senior management meeting, roadmap and proposal presentation, acceptance and project kick off with our Chief Strategist, Philip Bateman. This will be completed within 4-6 weeks.
Next, our Executive Business Partners will onboard you into your private Trello environment for approving and requesting changes to content, schedule dates and locations for your initial filming, and setup any meetings necessary whilst we act as your IT advocate with various suppliers, and get your digital marketing into best practice.
You will be provided ‘What to expect during your interview’ guides to engage your customers with the filming process, and we can organise contacting stakeholders on your behalf. This will take up the first month of our time together.
In month 2, we will film with your relevant people, then move through the process of editing. This involves rough cutting, initial assembly of the rough cut into useful blocks, music selection, colour grading, on-screen effects, branding, titles, fine cutting, captioning, proofing, translations based on intended market, rendering, quality assurance, feedback and revisions, re-rendering, uploading, distribution and then integration of the content into your business processes.
This editing process can take 4-6 weeks and for every 1 minute of onscreen video, you can expect 3-5 hours of behind the scenes work. Generally from 2 days of filming, we will create 15-25 x 1-3 minute shorts, giving ample material to distribute weekly in the coming quarter.
The first month of the next quarter will involve review of our progress against your roadmap, supporting your team to improve systems and distribute the video content, whilst planning for month 2, quarter 2 filming, and then the cycle repeats.
WHAT ABOUT FILMING MY EVENT?
Whilst we have done ad-hoc filming for many large events (50+) over the past 11 years, the first question we always ask is ‘Why do you want to make a video?’
Inevitably it’s because companies want to create the change in the world they are focused on, though haven’t clearly understood the labour involved in making good video, or that documenting a past moment in time is irrelevant to an audience, and they would get much greater value from strategically aligned, ongoing content production.
We’re happy to start with your event!
HOW MANY CLIENTS DO YOU WORK WITH AT A TIME?
Only a handful. Our filming months are generally February, August, May and November, and to organise a film crew, locations, equipment and all corresponding parts, whilst keeping the vision of an organisation in our heads, means we focus on doing better work for less people.
SO, YOU’RE KINDA LIKE A FULL-SERVICE CREATIVE AGENCY?
Not exactly. By not renting a physical location and not having a squad of full-time staff, we have much lower overheads than traditional agencies, and don’t need to charge premium rates to cover our cost.
Our world class team of contractors come together as needed, whether that’s design, illustration, development or photography partners, through to large scale film crews that could take over a street and film you a feature length movie.
The team working hour by hour for your company suits the requirement in the moment, rather than us shoe-horning your project into the skills and bills we have to pay.
SOLD! HOW DO WE BEGIN?
Enquire via the button below – We can organise a free 30 minute chat and if things are in alignment, let’s setup a time to meet with your senior management.